Social media has been so substantial in the growth of my business that I decided to start sharing more about this.
The followers that you have can be converted into sales or amazing referrals. Especially on Facebook, with all the features that is has today. Facebook is always going to be the platform that owns most of social media. Remember they own Instagram and WhatsApp. Facebook is also the platform that has the most targeted advertising and the most consumer data available.
I used to think that my sales from Facebook are just by coincidence. Maybe that day I said something super funny that got attention? Or maybe it was because I had an amazing photo? But then I started networking more with other business owners and other women in sales. I discovered that selling through social media is a whole industry ! There are multimillion-dollar businesses being built by using Facebook relationship-building, social selling and messaging. I got into Mastermind groups and I started learning.
I felt like I discovered fire!!!
This opened up a whole new dimension for me. Most of us are already using Facebook to sell. We already know that we can advertise. We already know that we can message the people that ask for more information.
But when you look at the potential sales in all the people that are followers:
the ones that never put a comment
or friends that never ask the question
The reality is that a lot of sales is left on the table. And we are not even looking at the referrals that can come when they start tagging their friends and sharing more of your stuff. So I'm right now obsessed with everything that I can learn about social selling.
The economy as we know It has changed. We all know the business is going to be more online, global and virtual. None of us can afford to stay behind.
My tips for you:
Invest in training yourself (or your team if you are a business owner). Social selling is a whole industry that you need to know about right now!
Use apps that make life easier for you and make your sales process more efficient. I use Messenger Organiser which is an application that integrates customer relationship management (CRM) with Facebook messenger. It gives you options to tag people with different colours, categories , sort by dates names and many other features. You can follow up by type of product or by topic or any other way that you would like. This makes it much faster and easier to follow up with your customers.
This is an amazing opportunity if you have a customer service team or sales team dedicated to answer people that are on your Facebook.
One of my biggest pet peeves with businesses is when they spend thousands on advertising - but don’t take the time to message everybody that showed interest. Yes it's a lot of work but it's also related to a lot of money! Why would you want to waste your advertising dollars if you are not going to follow up??
I also love that this app Messenger Organiser gives you templates and it gives you the ability to save standard responses. Save time by taking people to some standard questions before you start answering.
I would be happy to explain to you more in detail how you could use this for your business. Maybe you are in sales or customer service. I can definitely give you more information on how this would work for your job. Use this link to book a free strategy session, so that we can go over this in detail: CLICK HERE.
I also include right here a link where you can get access to Messenger Organiser. Being completely transparent with you, this is my affiliate link, so I get a small commission for mentioning this application. But I’m proud to do that because this is saving me so much time and allowing me to make so many more sales! For everyone using my link to get this app, I will give a free setup tutorial session. Remember to book a chat if you have any questions: open my calendar: HERE. Let's talk about it