Creating a commercial can be hard, especially if it's your first time knocking on the doors of advertising. But don't worry, as always, Shanny Sommer Branding's got your back! So here's a list of 5 things you absolutely need to make a successful commercial!
1. Represent your brand clearly
Using your brand’s name, logo and the product itself your brand should be represented clearly throughout the commercial. You want people to remember your brand and message.
2. Create a storyline
The point of the commercial isn’t just to sell the product but also to tell a story. So make sure your audience can connect and relate to your brand, your product, and what you stand for.
3. Develop a signature style and theme
If you’re going to be making several commercials, you should make them a series of ads that carry the same styles and themes. Familiar faces and styles keep your audience connected. And it also helps to build your brand.
4. Keep it simple!
Try and keep the general storyline and idea of your ads simple. As you know, you have about 30-60 seconds to connect with your audience. And you can't expect your audience to connect with your commercial when you're bombarding them with loads of information they probably won't remember anything of later.
5. Don’t cut corners. Quality is important
Quality is a very important aspect to a successful commercial. Balanced audio, clear image and a good storyline are essentials. But the good news is you don't have to blow your budget when creating a successful commercial! By creating your commercials with Shanny Sommer Branding you will receive a professional and affordable service.
Hope this helps anyone struggling to make their first commercial. If you have any questions feel free to leave them in the comments section.
Until next time!
About the author:
Hi! I’m Noëlle, part of the creative team at Shanny Sommer Branding. Together with Shanny and the rest of the team, I’ll be keeping you updated on our latest news, latest tips and everything related to branding! I’m also here to give you a sneak peak behind the scenes, so if there’s anything you’d like to know about our services, drop your questions in the comments section or send us your suggestions to branding@shannysommer.com.